Singapore, 2021.
I was sitting in a sleek office, surrounded by screens displaying Google Ads metrics.
The client on the other end of the phone was a successful CEO.
Smart.
Ambitious.
But he still didn't understand why his campaigns weren't performing.
I looked at the faces of my team members.
I saw frustration...
Burnout...
Glazed eyes...
What were we doing wrong?
We were all experienced digital marketers.
We were following all the "best practices".
But our clients still had problems.
Problems reaching their target audience...
Problems converting leads...
Problems measuring ROI...
I used to love digital marketing.
But now I was thinking of quitting...
The Revelation That Changed Everything ✨
Then came the biggest challenge of all – starting my own business.
Suddenly, all those years of corporate knowledge felt... incomplete.
I had to unlearn, relearn, and innovate.
It was frustrating, but exhilarating.
I was discovering the real secrets of digital marketing success.
Not the sanitized, corporate-approved versions.
But the raw, effective strategies that actually moved the needle.
When I shared my findings with other marketers, many weren't interested.
I was shocked, but I shouldn't have been.
Most people are afraid of change and new ideas.
But not me – I was excited!
I immediately quit the old methods.
I adopted, new, innovative, yet simple systems.
Inspired by what the world's most successful solopreneurs and bootstrappers are doing!
Systems that cut through the corporate fluff and deliver real results.
These ideas may seem unconventional, disruptive, and maybe even... DANGEROUS!
Want More?
☎️ Book a call with me and let's solve your digital marketing challenges together!
Cheers,
Sotirios
SKILLS & INTERESTS 🚀
Seasoned performance marketer and analytics expert with global agency experience, digital marketing training credentials, and a passion for remote work and innovative projects!
Worked for top-tier media agencies: HAVAS, Mediacom, PHD Media in London, Dubai and Singapore.
Training and coaching companies in digital marketing, performance marketing and analytics since 2017.
ABOUT 👨💻
Technical Skills
✅
PPC Advertising
-
Google Ads
-
Bing Ads
-
Meta Ads
-
LinkedIn Ads
-
TikTok Ads
-
Reddit Ads
-
X Ads
-
Spotify Ads
-
Pinterest Ads
-
Native Advertising
-
Amazon Ads
✅
Digital Analytics
-
Google Analytics
-
Google Tag Manager
-
Looker Studio
-
Microsoft Clarity
-
Yandex Metrica
✅
Search Engine Optimisation
-
Google Search Console
-
Bing Webmaster Tools
-
On-Page SEO
-
SEO-Content creation
✅
Marketing Automation
-
Zapier
-
Make.com
✅
Coding
-
HTML
-
CSS
-
Javascript
-
Python
Interests
✅
Emerging Markets
✅
Real Estate Investments
✅
Collectible Old Coins
NOMAD TRAVELS 🛫
City Guides
(Coming Soon)
📍
Almaty, Kazakhstan
📍
Dubai, UAE
📍
Tbilisi, Georgia
📍
Batumi, Georgia
📍
Vilnius, Lithuania
📍
Bangkok, Thailand
✨ Beyond the Cubicle: Discovering True Digital Marketing Success 🚀
LET'S WORK TOGETHER
ABOUT 👨💻☕
Digital Marketer since 2011 🚀
Digital Nomad since 2021 ✈️
Seasoned performance marketer and analytics expert with global agency experience, digital marketing training credentials, and a passion for remote work and innovative projects!
Worked for top-tier media agencies: HAVAS, Mediacom, PHD Media in London, Dubai and Singapore.
Training and coaching companies in digital marketing, performance marketing and analytics since 2017.
SKILLS
& INTERESTS 🚀
Technical Skills </>☕
-
PPC Advertising: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, X Ads, Spotify Ads, Pinterest Ads, Native Advertising, Amazon Ads
-
Digital Analytics: Google Analytics, Google Tag Manager, Looker Studio, Microsoft Clarity, Yandex Metrica
-
Search Engine Optimisation: Google Search Console, Bing Webmaster Tools, On-Page SEO, SEO-Content creation
-
Marketing Automation: Zapier, Make.com
-
Coding: HTML, CSS, Javascript, Python
Interests ✨🧠
-
Emerging Markets
-
Real Estate Investments
-
Collectible Old Coins
NOMAD TRAVELS ✈️
City Guides 📍
-
Almaty, Kazakhstan (Coming Soon!)
-
Dubai, UAE (Coming Soon!)
-
Tbilisi, Georgia (Coming Soon!)
-
Batumi, Georgia (Coming Soon!)
-
Vilnius, Lithuania (Coming Soon!)
-
Bangkok, Thailand (Coming Soon!)
Born in Singapore, XYZ Lab started as a boutique performance marketing agency and transformed into offering digital marketing training, guides and resources for industry professionals and startup founders!
Our mission is to make you spend every marketing dollar smarter to grow your digital business the right way! 🚀
WORKING ON PROJECTS I LOVE
How I Discovered a NEW Side of Digital Marketing in Chiang Mai 🐘🛕
After years of corporate ladder-climbing across London, Dubai and Singapore, I found myself working remotely in Chiang Mai, Thailand - the Mecca of Solopreneurs and Digital Nomads.
It was here that I realized something wasn't adding up.
Corporate strategies... they were not working.
The metrics we focused on... they didn't tell the whole story.
The "best practices"... they were holding us back.
I started questioning everything I knew.
✨ Beyond the Cubicle: Discovering True Digital Marketing Success 🚀
Singapore, 2021.
I was sitting in a sleek office, surrounded by screens displaying Google Ads metrics.
The client on the other end of the phone was a successful CEO.
Smart.
Ambitious.
But he still didn't understand why his campaigns weren't performing.
I looked at the faces of my team members.
I saw frustration...
Burnout...
Glazed eyes...
What were we doing wrong?
We were all experienced digital marketers.
We were following all the "best practices".
But our clients still had problems.
Problems reaching their target audience...
Problems converting leads...
Problems measuring ROI...
I used to love digital marketing.
But now I was thinking of quitting...
How I Discovered a NEW Side of Digital Marketing in Chiang Mai 🐘🛕
After years of corporate ladder-climbing across London, Dubai and Singapore, I found myself working remotely in Chiang Mai, Thailand - the Mecca of Solopreneurs and Digital Nomads.
It was here that I realized something wasn't adding up.
Corporate strategies... they were not working.
The metrics we focused on... they didn't tell the whole story.
The "best practices"... they were holding us back.
I started questioning everything I knew.
The Revelation That Changed Everything ✨
Then came the biggest challenge of all – starting my own business.
Suddenly, all those years of corporate knowledge felt... incomplete.
I had to unlearn, relearn, and innovate.
It was frustrating, but exhilarating.
I was discovering the real secrets of digital marketing success.
Not the sanitized, corporate-approved versions.
But the raw, effective strategies that actually moved the needle.
When I shared my findings with other marketers, many weren't interested.
I was shocked, but I shouldn't have been.
Most people are afraid of change and new ideas.
But not me – I was excited!
I immediately quit the old methods.
I adopted, new, innovative, yet simple systems.
Inspired by what the world's most successful solopreneurs and bootstrappers are doing!
Systems that cut through the corporate fluff and deliver real results.
These ideas may seem unconventional, disruptive, and maybe even... DANGEROUS!
Want More?
👉 Book a call with me and let's solve your digital marketing challenges together!
Cheers,
Sotirios 🔆
LET'S WORK TOGETHER
Born in Singapore, XYZ Lab started as a boutique performance marketing agency and transformed into offering digital marketing training, guides and resources for industry professionals and startup founders!
Our mission is to make you spend every marketing dollar smarter to grow your digital business the right way! 🚀
WORKING ON PROJECTS I LOVE